About Us

Today’s Horse Magazine focuses on bringing all breeds of horses and disciplines together. We are a key resource for the horse industry targeting the Midwest Region which includes: North Dakota, South Dakota, Nebraska, Kansas, Montana, Wyoming, Colorado, Minnesota, and Iowa. With 11 issues per year, we strive to provide readers with articles that educate and entertain, including information on: health issues, training techniques, new products, horse sales, rodeos, horse competitions, and events results.

Contact Us:

605-716-5000 • Fax 866-891-8732 • PO Box 784 Rapid City, SD 57709


Maegan Scherer
Rapid City, S.D.

Office – 605-716-5000
Cell – 605-685-4182


My name is Maegan Scherer, and I am proud to say that I am the new owner of Today’s Horse Magazine. I grew up on a ranch east of Martin, S.D., and have been involved with horses ever since I can remember. I now make my home in Rapid, SD. Hard work and never giving up was instilled in me since I was a child. I was involved in 4-H, from being a teen leader and holding offices in my 4-H club, to competing in horse and cattle shows. I also rodeoed all through grade school and high school competing in barrel racing, pole bending, goat tying, breakaway and team roping. I still compete in local jackpots and the South Dakota Rodeo Association where I run barrels and rope.

After high school, I attended Black Hills State University where I earned a triple major in Business Administration with emphasis in Marketing, Entrepreneurship and Management. After college in May 2012, I worked in sales and collections before deciding to do some real estate investing out in Las Vegas, NV for the winter. Not really knowing exactly what I wanted to do, I was offered the opportunity to buy Today’s Horse and I knew the magazine needed work, but I knew I had enough ambition and a passion for the industry to take on this challenge. I believe I am the perfect fit to bring new, creative ideas that will help Today’s Horse Magazine reach new heights. I’m excited to make changes for the better, and I couldn’t ask for a better team of employees and columnists to make this publication one of the top in the industry.  Feel free to contact me with any advertising questions or any suggestions as well.







Whitney Knippling

Sales- Eastern South Dakota
Chamberlain, S.D.


I was raised on a ranch north of Chamberlain, S.D. Being actively involved in the horse industry and rodeo was a way of life for me and my family. I participated in 4-H and high school rodeo, where I competed in barrel racing, pole bending, goat tying, breakaway roping and team roping.  After high school, I continued my education on a rodeo scholarship to Oklahoma Panhandle State University were I pursued a degree in Agricultural Business.  After college, I returned to South Dakota where I continue to rodeo at the amateur and pro levels, attending jackpots when time allows. I am excited to be a new employee for Today’s Horse Magazine and would love to assist you and your business with any advertising needs.








Ashley Buffington

Graphic Designer
Davis, S.D.


I grew up on a small farm near Davis SD.   I received her Associates Degrees in Graphic Design and Marketing from South East Tech. I grew up around horses and started riding when I was 2 and have been hooked ever since. I rodeoed in 4-H and High school, I competed in barrel racing, goat tying, breakaway roping, ribbon roping and team roping. My mom Mike has been putting on barrel races for almost 20 years and I help her with those when I have time.  I got married in October of 2014 and now enjoy competing in SDRA rodeos and team roping jackpots with my husband Trey.  I joined the THM team in the Fall of 2014 and am excited to be a part of Today’s Horse Magazine!








LarryVoecksLarry O. Voecks
Contributing Writer/Sales-Nebraska
Norfolk, Neb.

Howdy! It’s a pleasure to introduce myself to all of you. Born and raised a Nebraskan I have spent most of my life in the business community and retired from the Nebraska Game and Parks Commission a couple years ago. While employed by NGPC I served as Nebraska’s first Recreational Trails Administrator assisting in the development of recreational trails and working extensively with hikers, bikers and horseback riders across the state. I was promoted to Northwest Regional Manager of the Parks Division in 2000 and was stationed at Fort Robinson State Park in Western Nebraska. Many of you are probably familiar with Fort Robinson and know that it was a huge horse training facility during the war years. Presently the 22,000 acre park serves as a go to destination for many equestrian enthusiasts from across the country. Today, along with my passion for developing good trail and recreational horses, I serve as a Recreational Advisor for the American Quarter Horse Ass’n and as a member of the AQHA Recreational Program Committee. I spend a lot of time facilitating trail rides, workshops and clinics centered on building partnerships through recreational riding and the AQHA Trail Challenge program. The latter of which was recently indorsed by the University of Nebraska Extension Service for the State’s 4H Equine Program, a great program that encompasses all breeds of the equine world. I also serve on the Nebraska Quarter Horse Board and as that association’s Recreational Committee Chair. I, along with the rest of the team at Today’s Horse, look forward to serving your marketing needs, as well as providing you with a wide array of educational, informative and interesting articles. If I can be of service with your advertising program please give me a call, or if you have a hot tip on a good story don’t hesitate to do the same.

Jim Jensen
Contributing Writer/Sales-Minnesota

PERSONAL: Jim Jensen born September 3,1944 (MORGAN, MN); Wife, Konnie, four children; nine grandchildren. Hobbies: Enjoying time with my family, research and writing (self published 2 books), spending time with horses; former team roper, PRCA card holder, IPRA and MRA weekend rodeo contestant, listening to classic country music, dancing, hiking, swimming, reading, walking and spending time in the Black Hills of South Dakota. I love the west; in particular the cattle and horse ranching business, former drummer in a rock and roll band.
EDUCATION: Morgan High School graduate 1962, Attended Mankato State University, Mankato, MN, National Speakers Association, Attended various courses of education studying marketing, business, sales excellence and public speaking throughout my career.
COMMUNITY INVOLVEMENT: Member of the First United Methodist Church New Ulm, MN, served as Young Methodist Organization Group Leader, Sunday School Teacher, Served on many committees currently chair of the finance committee, occasional speaker, past member of the
Oak Hills Foundation Board,
OTHER: New Ulm Retail Development Committee member, Past Chair of the New Ulm Chamber of Commerce, Past President of the New Ulm
Retail Association, Past member of the Brown County Agriculture Society, Past member of the New Ulm Lions Club, Charter member of the Big
Brothers of New Ulm, Charter member of the Fellowship of Christian Athletes, Served in the National Guard Armed Forces, Served on the
Board of Riverbed Center for Entrepreneurial Facilitation Mankato, MN and represented the organization at public business events, speaking on behalf
of RCEF. Past President and part owner of the Leuthold Company, Inc., a ten store chain of men’s clothing stores,
CAREER EXPERIENCE: President of Jensen Clothing in New Ulm, MN oversaw the entire operation and lead the company during three phases of
expansion becoming one of outstate Minnesota’s best known and most popular men’s stores, President of Jensen Business Consulting, New Ulm,
MN. As President of JBC I offer business and motivational speaking, business review, analysis and action plans for business development, sales and customer service training, promotion, marketing and creative advertising. Marketing director and business developer at the I-90 Expo Center, an equine and entertainment facility in Shurburn, MN; Sales and marketing director for Kohl’s Weelborg Dealerships, Redwood Falls and Springfield, MN, and Former partner in J. Longs Menswear, Mankato, MN.
OTHER PROFESSIONAL EXPERIENCE: Chair of the Board of New Ulm Telecom, Inc., a public communications company since 1982 to the present, Bank Director, Alliance Banks since 1984 to the present.